Find it. Fix it. Prove it.
smbuild is a fix service for online stores and small businesses. We find what stops shoppers, Google and ChatGPT from buying from you, ship the fixes with you, and show you which ones worked.
Found3
Fixing2
Measuring2
Verified2
Not measured · 2 · checkout walk-through and site search need store access
Open any fix to see what we found, what we changed and how we measured it.
One loop, from scan to proof.
The board you saw is the app. Every fix moves through the same five stages, and you can open any of them to see where it stands. Start with a free snapshot, see what we check, or book a call.
Scan
We check your site and up to two competitors for Google, AI answers (ChatGPT, Perplexity, Gemini), AI agents, product pages and speed.
A free snapshot of what’s holding you back.
Found
Each problem becomes a fix with a fixed ID, its source and the date we checked. Fixes that cost you the most go first.
The board fills up, highest impact first.
Fixing
An AI implementer drafts the change: a patch file, corrected markup or plain steps. A person reviews it before anything ships.
Ship it yourself, or we do it.
Measuring
Each shipped fix names the metric it should move and how long to wait. Where we can, we compare against pages you didn’t change.
Nothing to do but wait for the window.
Verified
You see the result with its uncertainty. Fixes that didn’t move get redone free. Then the next scan starts the loop again.
Proof per fix, weekly or monthly.
Every fix carries its proof.
Each fix names the metric it should move, how long to wait, and when to roll it back. When the wait is over you see the result, including fixes that did nothing. Those get redone free. See pricing for what a sprint includes.
- SD-02Merchant listing required properties
Scan found it
41 product pages have Offer markup with no price. Source: Google merchant listing docs, as of 2026-09-08.
A person reviewed the fix
Add price and priceCurrency to the product template. Rollback if eligible pages drop.
Shipped, measuring
Merchant listing eligibility, checked daily for 11 days.
Verified
41 of 41 product pages eligible for free listings, up from 0.
What we check.
Every check has a fixed ID, a source and a date, and it reads the same in your report, your board and our call. Sources include Google’s merchant listing documentation and OpenAI’s crawler documentation. A few from each group:
Google Shopping & free listingsGoogle
- SD-01Product markup on product pages
- SD-04Markup matches the visible price and stock state
- SD-06Product identifiers (GTIN or MPN + brand)
AI shoppingChatGPT, Perplexity, AI Mode
- AI-02OAI-SearchBot can fetch products and images
- AI-07OpenAI product feed fields derivable from the site
- AI-04UCP discovery profile
Product page conversionShoppers
- CRO-02Price and shipping cost visible before checkout
- CRO-03Delivery date estimate on the product page
- CRO-15Core Web Vitals on phones
Crawl, indexing & trustGoogle, Bing
- IDX-03Canonical tags on product pages
- ORG-10robots.txt lets search crawlers fetch products
- ORG-02Shipping policy page and markup
Priced by the fix, not the hour.
An AI implementer drafts every fix and a person signs off before it ships. The scan and snapshot are free.
Fix Sprints
From $4,900
Up to 20 fixes shipped in 30 days. Results report at day 45. Fixes that don’t move their metric are redone free. Stores also get product data, feed and ad landing fixes.
Book a 20-min callReviewed Audit
$990
A person checks your top 20 fixes and walks you through them on a call. Credited toward a sprint.
Managed
From $2,490/mo
15 fixes a month shipped by us, 2 page rewrites, and a monthly results call. Month to month.
Store, multi-site and agency pricing is quoted on the call, after we’ve scanned your site. No pay-per-ranking, no hourly billing.
Questions.
What do you need from me?
Your store or site address to start. For the sprint, access to your store admin or CMS, agreed in writing: what we may change and who approves it.
Who makes the changes?
An AI implementer drafts each fix and a person reviews it before anything ships. You can ship them yourself or have us do it.
How do you prove a fix worked?
Each fix names the metric it should move and how long to wait. We compare against matched pages you didn’t change, and report the result with its uncertainty, including when a fix did nothing.
What don’t you do?
Link building, PR, ad account management, posting to your Google profile, site rebuilds and A/B tests. Things we can’t see from outside, like your checkout, are marked Not measured until you give access.
Does it work for businesses that aren’t stores?
Yes. Local and service businesses get the same loop for Google, AI answers and their contact pages. The store checks switch on when we detect a store.
See what’s on your board.
Send us your store’s address. We’ll scan it and walk you through what we found in 20 minutes.