# smbuild — Find it. Fix it. Prove it.

smbuild is a fix service for online stores and small businesses. We find what stops shoppers, Google and ChatGPT from buying from you, ship the fixes with you, and show you which ones worked.

Updated: 2026-10-18 · [Book a 20-minute call](https://trysmbuild.com/book) · [Get a free snapshot](https://trysmbuild.com/signup)

## How does it work?

Every fix moves through the same five stages:

1. **Scan.** We check your site and up to two competitors for Google, AI answers (ChatGPT, Perplexity, Gemini), AI agents, product pages and speed. You get a free snapshot of what's holding you back.
2. **Found.** Each problem becomes a fix with a fixed ID, its source and the date we checked. Fixes that cost you the most go first.
3. **Fixing.** An AI implementer drafts the change: a patch file, corrected markup or plain steps. A person reviews it before anything ships. Ship it yourself, or we do it.
4. **Measuring.** Each shipped fix names the metric it should move and how long to wait. Where we can, we compare against pages you didn't change.
5. **Verified.** You see the result with its uncertainty. Fixes that didn't move get redone free. Then the next scan starts the loop again.

## Example: fix SD-02, merchant listing required properties

- Oct 3, found: 41 product pages have Offer markup with no price. Source: [Google merchant listing docs](https://developers.google.com/search/docs/appearance/structured-data/merchant-listing), as of 2026-09-08.
- Oct 4, reviewed: add price and priceCurrency to the product template. Roll back if eligible pages drop.
- Oct 6, shipped: merchant listing eligibility checked daily for 11 days.
- Oct 17, verified: 41 of 41 product pages eligible for free listings, up from 0.

(Sample store; illustrative.)

## What do we check?

| Group | For | Example checks |
| --- | --- | --- |
| Google Shopping & free listings | Google | SD-01 product markup on product pages; SD-04 markup matches visible price and stock; SD-06 product identifiers (GTIN or MPN + brand) |
| AI shopping | ChatGPT, Perplexity, AI Mode | AI-02 OAI-SearchBot can fetch products and images ([OpenAI crawler docs](https://platform.openai.com/docs/bots)); AI-07 OpenAI product feed fields; AI-04 UCP discovery profile |
| Product page conversion | Shoppers | CRO-02 price and shipping cost visible before checkout; CRO-03 delivery date estimate; CRO-15 Core Web Vitals on phones |
| Crawl, indexing & trust | Google, Bing | IDX-03 canonical tags on product pages; ORG-10 robots.txt lets search crawlers fetch products; ORG-02 shipping policy page and markup |

## How much does it cost?

| Offer | Price | Scope |
| --- | --- | --- |
| Fix Sprints | From $4,900 | Up to 20 fixes shipped in 30 days. Results report at day 45. Fixes that don't move their metric are redone free. Stores also get product data, feed and ad landing fixes. |
| Reviewed Audit | $990 | A person checks your top 20 fixes and walks you through them on a call. Credited toward a sprint. |
| Managed | From $2,490/mo | 15 fixes a month shipped by us, 2 page rewrites, and a monthly results call. Month to month. |

The scan and snapshot are free. Store, multi-site and agency pricing is quoted on a call, after we've scanned the site. A person signs off on every change. No pay-per-ranking, no hourly billing.

## Questions

**What do you need from me?** Your store or site address to start. For the sprint, access to your store admin or CMS, agreed in writing: what we may change and who approves it.

**Who makes the changes?** An AI implementer drafts each fix and a person reviews it before anything ships. You can ship them yourself or have us do it.

**How do you prove a fix worked?** Each fix names the metric it should move and how long to wait. We compare against matched pages you didn't change, and report the result with its uncertainty, including when a fix did nothing.

**What don't you do?** Link building, PR, ad account management, posting to your Google profile, site rebuilds and A/B tests. Things we can't see from outside, like your checkout, are marked Not measured until you give access.

**Does it work for businesses that aren't stores?** Yes. Local and service businesses get the same loop for Google, AI answers and their contact pages. The store checks switch on when we detect a store.

## Who runs smbuild?

smbuild was founded by Nathan Tarasiuk, who builds the product and reviews the fixes it ships. Contact: hello@trysmbuild.com · [About](https://trysmbuild.com/about) · [Contact](https://trysmbuild.com/contact)

## For agents

- MCP endpoint: https://trysmbuild.com/api/mcp (auth: https://trysmbuild.com/auth.md)
- Index: https://trysmbuild.com/llms.txt